| A survey undertaken by Crystal Semantics, the context-targeting company, has revealed that 81 per cent of internet users questioned said they would be more inclined to click-through to an online advert if its subject matter was directly related to their search. However, many users are ignoring vast amounts of internet advertising because it bears no relation to their search. In fact, 46 per cent said that ads alongside results were bizarrely unrelated to the search. The value of website advertising rose by 60 per cent to £650million in 2004 in the UK and accounted for 3.9 per cent of all advertising (Interactive Advertising Bureau, April 2005). more...
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