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eCommerce: Orange to invest 500m in web strategy
Orange plans to invest more than 500m in new web products and services rolled out over the next five years. The services include OrangeTravel, OrangeBank, OrangeMall, OrangeHealth and OrangeCar on the OrangeWorld platform. OrangeWorld is designed to provide simple and intuitive to use access the services. In a related move, the company announced its acquisition of Wildfire, the provider of technology for voice-activated personal assistants that can take messages, place calls and store contact details.
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