Purpose and Scope

• Prepare the ground for innovative market offerings (“from idea to business case and plan”)

• Investigate novel language sensitive and culturally savvy information products and transaction services

• Help companies ascertain how they can enhance market penetration and business capabilities, and cut time and cost to global/local markets …

• Address intersection of

  • global and local eContent
  • open Networks and digital delivery platforms
  • integrated Multi-language Solutions
  • state-of-the-art Technologies

• Establish best practice, ensure sharing of experiences and replicability by means of targeted dissemination actions