Background

• “The Internet connects people and businesses globally; e-localisation helps them to communicate” Localisation Ireland, 1Q 2000

• E-commerce provides instant access to global markets

  • Business must speak the language of the customer and yet
    • European languages are under-represented on the Web
  • Significant shift from software localisation towards eContent globalisation but
    • At an high cost for European companies facing international competition

• Plenty of new digital platforms and access points, but

  • Little eContent flowing between Europe’s linguistic regions, little European eContent on global markets