The economic challenge

The economic importance of content

• Sheer size

  • € 412 billion - or 5% of the EU GDP
  • 4 million employees

• Growth rate

  • Up to 20% per year
  • Job creation engine: up to 1 million new jobsby 2005

• Indirect effects

  • Information is a valuable asset
  • Driver and tradable good in e-commerce
  • Pushes demand for ICT goods and services